Short-form content is candy to our dopamine-loving brains. And like candy, over-indulgence comes with consequences. On an individual and societal level, spending the majority of our time engaging with 10-second videos and 10-word comments diminishes our ability to think and communicate with depth and nuance. Instead, we become accustomed to binary thinking, black and white, for or against. The results play out in our relationships, mental health, attention spans, and society at large.

We’re building something for people who want to create and engage on content longer than a few seconds or minutes. The goal is to foster thoughtful communication no matter the genre of media. If TV evolved from sitcoms like Full House to cinema-style epics like Game of Thrones, then social media can evolve too.

There’s nothing wrong with candy sometimes. Think of us as adding some protein to your social media diet. If you want to reclaim a sense of depth in the modern digital sea, or even if you’re just curious, join us for the ride.